The world premiere of the Prius family of vehicles will be at a press conference at the 2011 North American International Auto Show in Detroit.

In addition to the current third-generation Prius and Prius Plug-in vehicle (PHV), the first all-new addition to the Prius Family will debut along with a Prius concept vehicle. The press conference will be held on Monday, Jan.10 at 1:05 pm and live Webcast will be available at http://ToyotaNewsroom.com. Be sure to tune in.