Press Release: Reliable Toyota Lexus BMW Audi & Scion Gives $120,000 to Local & SW Missouri Charities

Springfield Automotive Dealership Reliable Toyota Lexus BMW Audi & Scion is distributing checks totaling $120,000 to Joplin and Springfield Area charities as part of their Road To Recovery fund raising effort following the May 2011 Tornado disaster in Joplin Missouri.

Springfield, MO December 16, 2011 — Following the May 2011 Tornado disaster in Joplin MO, Tony Stubblefield and the employees of Reliable Toyota Lexus BMW Audi & Scion began a charitable fundraising effort to help with the rebuilding efforts in Joplin Missouri. $100 was set aside for every vehicle sold at the dealership from Memorial Day through Labor Day in 2011.

Customers were able to designate a local charity they would like to see the $100 from their purchase go to. Customer Specified Charities totaled nearly $50,000. The balance of funds will be paid to charities nominated by Reliable Employees. The Largest donation will go to Joplin Public School Tornado Fund in the amount of $45,100.

Checks have already been going out and started with $1,200 worth of bottled water just days after the tornado stuck. $10,000 has already been donated to the Joplin Public School Fund and the balance will be given this December.

In addition to the $100,000 raised during this effort, Reliable Superstore donated an additional $20,000 to the Breast Cancer Foundation of the Ozarks, a local charity founded by Mary Beth O’Reilly to support woman and families impacted by breast cancer.

“Our hearts go out to all those who have lost their homes and personal belongings, more importantly, their loved ones. We are thinking of you and we are proud to be able to assist Joplin in their Road to Recovery.” – Tony Stubblefield, Vice President/Managing Partner

$20,000 of the funds were made available as matching donations from Toyota Motor Sales USA and Lexus, a division of Toyota Motor Sales USA. A complete list of charities and the amounts donated are attached and also available online at www.reliableautos.com

Reliable Superstore:

Reliable Toyota Lexus BMW Audi & Scion is a 20+ acre multi-franchised complex located in Springfield, Missouri in the heart of the Ozarks. With over 170 employees and annual sales in excess of $120,000,000. They sell & service automobiles from Toyota, Lexus, BMW, Audi and Scion. In addition to new franchise vehicles they also offer factory certified pre-owned vehicles, Toyota Rent-A-Car, Toyota Certified Collision repair, factory trained technicians and a comprehensive parts warehouse. Reliable employees are well trained and dedicated to elevating The Customer Experience

Contact:

Lincoln Whisler, Marketing Director
Reliable Superstore
417-889-9000
www.ReliableAutos.com

Best Overall Value of the Year Awards – Intellichoice.com

We are pleased to announce that four Lexus models have been named IntelliChoice’s “2011 Best Overall Value of the Year”!

The IntelliChoice Best Overall Values for 2011 identifies the vehicles with the best total costs to own and operate a vehicle for the first five years of ownership. Selected from nearly 1,800 2011 model-year domestic and import vehicles, the Best Overall Value of the Year Awards (BOVY) recognize the best car values by class. IntelliChoice’s BOVY awards reflect the only data-driven automotive analysis focused solely on recognizing vehicles that will cost significantly less to own than other vehicles in its class.

Lexus Segment Winners
Premium Compact Passenger Car – IS 250
Premium Convertible – IS 250C
Premium Crossover/Wagon – RX 350
Premium Full-Size SUV – GX 460

Toyota Segment Winners

Passenger Car – Prius
Premium Passenger Car – Avalon
Compact Crossover/Wagon – RAV4 four-cylinder
Minivan – Sienna
SUV – 4Runner
Compact Pickup – Tacoma
Full-Size Pickup – Tundra

Full Story Here

Lexus Pulls an ‘All-Nighter’ with Xbox LIVE for CT 200h

In First Xbox Partnership, Lexus Offers Community Entertaining Content, Prizing Opportunities on Behalf of Its New Luxury Hybrid

TORRANCE, Calif. (December 15, 2010) – In support of its all-new CT 200h hybrid, Lexus has forged its first partnership with Xbox 360® video game and entertainment system from Microsoft for the Xbox LIVE® online entertainment network “All-Nighter.” On Saturday, December 18, Lexus will sponsor the all-night gaming marathon for “Halo: Reach,” giving gamers the opportunity to download Lexus content and enter to win prizes for playing from dusk ‘til dawn.
The “All-Nighter” custom sponsorship includes a branded destination experience within Xbox LIVE where gamers can access episodes of “Darkcasting,” the first after dark incar talk show, starring actress and comedian Whitney Cummings. The online show, which premiered November 4, features interviews from inside the CT with social media influencers, young entrepreneurs and movers and shakers from technology, fashion, media and entertainment.
Gamers can also register to win prizes by playing “Halo: Reach” against other players from across the country all night long. Every hour from 6:00 p.m. to 6:00 a.m. PT, eight players will each win 4,000 Microsoft Points, which can be used to purchase Arcade games, game add-ons, movie and music downloads, merchandise and more. With 4,000 Microsoft Points, gamers can download approximately five Arcade games, three new movie purchases or 50 Zune songs, for example. To enter, gamers need to download the free Lexus All-Nighter Gamer Picture and play “Halo: Reach.” The longer they play “Halo: Reach,” the greater their odds of winning.
“We’re looking to stimulate conversation with a new customer for Lexus, for whom gaming is highly engaging and very social,” said Dave Nordstrom, Lexus vice president of marketing. “This partnership allows us to be a part of the Xbox community for the first time and give a little something back to gamers just for doing what they do best.”
The “All-Nighter” sponsorship is the latest in the multi-phased introduction of the CT 200h, a luxury hybrid like no other on the market and the new gateway into the Lexus brand.
The “Darker Side of Green” campaign for the CT re-casts the hybrid as anything but flowers and sunshine through a variety of innovative entertainment, social media and emerging technology programs.
“As the Xbox LIVE audience grows and broadens, we continue to create innovative ways for advertisers to extend their reach and deeply engage with consumers,” said Mark Kroese, General Manager of Microsoft’s IEB Advertising Business Group. “Our partnership with Lexus is an example of both companies bringing the right message to the right audience at the right time.”
The stylish, sporty five-door CT 200h will deliver a dynamic, fun-to-drive experience when it goes on sale in the U.S. in early March 2011. As Lexus’ fifth hybrid vehicle, the CT 200h will have the luxury industry’s best combined EPA-estimated fuel economy with 42 mpg. The CT is powered by a 1.8-liter Atkinson cycle four-cylinder gas engine with Variable Valve Timing with intelligence (VVT-i) and Lexus Hybrid Drive technology. The CT 200h features four drive modes: Sport, when the driver wants a more dynamic experience, or Normal, Eco, or EV to satisfy more typical day-to-day driving needs. The CT 200h can operate in EV mode for up to one mile driving under electric motor power alone in certain conditions. In addition, Sport mode provides less intrusive operation of the Vehicle Stability Control (VSC) and Traction Control (TRAC) systems, allowing drivers to fully exploit the full hybrid’s extended dynamic abilities while throttle settings are modified to give a faster response to driver inputs. The CT will have a base MSRP of $29,120.
To learn more about “Darkcasting,” visit www.darkersideofgreen.com/darkcasting. For more details on the Lexus “All-Nighter” contest, including complete rules and eligibility, please visit www.xbox.com/lexusall-nightersweeps.
About Lexus
Lexus is the leading luxury automaker in the United States. With its reputation for high-quality products and exemplary customer service from its 228 dealers, Lexus has been the top-selling luxury automaker for ten years in a row. In addition, Lexus is the luxury hybrid leader and will soon offer five hybrids that provide the best in innovative technology and firstclass luxury. When Lexus was established in 1989, it offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 11 vehicles, from the entry-level IS 250 to its first V10 supercar, the LFA.
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