Reliable Adopts A Highway!

This year the staff at Reliable Superstore joined the MODOT Adopt-A-Hwy program.  We were able to adopt a stretch of Eastgate Road next to the Dealership that runs from Sunshine North to Just past the Boy Scout headquarters. On Tuesday March 2nd we organized our first clean up effort.  About a dozen managers and staff  donned safety vests and with bags in hand headed for  Eastgate.  We found a mix of papers, bottles and assorted fast food wrappers.  It doesn’t take long to realize how fast trash accumulates and how long it stays with us.  It was a great reminder to all of us that we need to pick up after ourselves and to be careful with our trash and recycling so it doesn’t end up as an eyesore along our roads.  We will be making our clean up on Eastgate a regular event during good weather so watch our for our orange vests and say hello if you see us!

See us at the KFBX Women’s Show

This year we are featuring the Toyota Venza! Since its introduction into the Toyota line, Venza has given people like you a new expression of style, comfort and quality. Combining the sleek lines and driving pleasures of a performance sedan with the spacious versatility of an SUV, Venza opens you up to all kinds of possibilities.! Stop by our booth and look at a brochure for the Venza and register to win a Color Nook eBook reader!

Learn More about the Venza
Women’s Show Website

Government Investigation Results

(Reuters) – “A U.S. government investigation showed no link between electronic throttles and unintended acceleration in Toyota Motor Corp vehicles, a victory for the world’s top automaker”

(Fox News) – “the most likely cause was “pedal misapplication,” in which the driver stepped on the accelerator instead of the brakes”

(CNN) – “An intensive 10 month investigation into possible causes of unintended acceleration in Toyota cars found no fault with the automaker’s electronic throttle control systems, the Department of Transportation announced Tuesday.”

Best Overall Value of the Year Awards – Intellichoice.com

We are pleased to announce that four Lexus models have been named IntelliChoice’s “2011 Best Overall Value of the Year”!

The IntelliChoice Best Overall Values for 2011 identifies the vehicles with the best total costs to own and operate a vehicle for the first five years of ownership. Selected from nearly 1,800 2011 model-year domestic and import vehicles, the Best Overall Value of the Year Awards (BOVY) recognize the best car values by class. IntelliChoice’s BOVY awards reflect the only data-driven automotive analysis focused solely on recognizing vehicles that will cost significantly less to own than other vehicles in its class.

Lexus Segment Winners
Premium Compact Passenger Car – IS 250
Premium Convertible – IS 250C
Premium Crossover/Wagon – RX 350
Premium Full-Size SUV – GX 460

Toyota Segment Winners

Passenger Car – Prius
Premium Passenger Car – Avalon
Compact Crossover/Wagon – RAV4 four-cylinder
Minivan – Sienna
SUV – 4Runner
Compact Pickup – Tacoma
Full-Size Pickup – Tundra

Full Story Here

Lexus Pulls an ‘All-Nighter’ with Xbox LIVE for CT 200h

In First Xbox Partnership, Lexus Offers Community Entertaining Content, Prizing Opportunities on Behalf of Its New Luxury Hybrid

TORRANCE, Calif. (December 15, 2010) – In support of its all-new CT 200h hybrid, Lexus has forged its first partnership with Xbox 360® video game and entertainment system from Microsoft for the Xbox LIVE® online entertainment network “All-Nighter.” On Saturday, December 18, Lexus will sponsor the all-night gaming marathon for “Halo: Reach,” giving gamers the opportunity to download Lexus content and enter to win prizes for playing from dusk ‘til dawn.
The “All-Nighter” custom sponsorship includes a branded destination experience within Xbox LIVE where gamers can access episodes of “Darkcasting,” the first after dark incar talk show, starring actress and comedian Whitney Cummings. The online show, which premiered November 4, features interviews from inside the CT with social media influencers, young entrepreneurs and movers and shakers from technology, fashion, media and entertainment.
Gamers can also register to win prizes by playing “Halo: Reach” against other players from across the country all night long. Every hour from 6:00 p.m. to 6:00 a.m. PT, eight players will each win 4,000 Microsoft Points, which can be used to purchase Arcade games, game add-ons, movie and music downloads, merchandise and more. With 4,000 Microsoft Points, gamers can download approximately five Arcade games, three new movie purchases or 50 Zune songs, for example. To enter, gamers need to download the free Lexus All-Nighter Gamer Picture and play “Halo: Reach.” The longer they play “Halo: Reach,” the greater their odds of winning.
“We’re looking to stimulate conversation with a new customer for Lexus, for whom gaming is highly engaging and very social,” said Dave Nordstrom, Lexus vice president of marketing. “This partnership allows us to be a part of the Xbox community for the first time and give a little something back to gamers just for doing what they do best.”
The “All-Nighter” sponsorship is the latest in the multi-phased introduction of the CT 200h, a luxury hybrid like no other on the market and the new gateway into the Lexus brand.
The “Darker Side of Green” campaign for the CT re-casts the hybrid as anything but flowers and sunshine through a variety of innovative entertainment, social media and emerging technology programs.
“As the Xbox LIVE audience grows and broadens, we continue to create innovative ways for advertisers to extend their reach and deeply engage with consumers,” said Mark Kroese, General Manager of Microsoft’s IEB Advertising Business Group. “Our partnership with Lexus is an example of both companies bringing the right message to the right audience at the right time.”
The stylish, sporty five-door CT 200h will deliver a dynamic, fun-to-drive experience when it goes on sale in the U.S. in early March 2011. As Lexus’ fifth hybrid vehicle, the CT 200h will have the luxury industry’s best combined EPA-estimated fuel economy with 42 mpg. The CT is powered by a 1.8-liter Atkinson cycle four-cylinder gas engine with Variable Valve Timing with intelligence (VVT-i) and Lexus Hybrid Drive technology. The CT 200h features four drive modes: Sport, when the driver wants a more dynamic experience, or Normal, Eco, or EV to satisfy more typical day-to-day driving needs. The CT 200h can operate in EV mode for up to one mile driving under electric motor power alone in certain conditions. In addition, Sport mode provides less intrusive operation of the Vehicle Stability Control (VSC) and Traction Control (TRAC) systems, allowing drivers to fully exploit the full hybrid’s extended dynamic abilities while throttle settings are modified to give a faster response to driver inputs. The CT will have a base MSRP of $29,120.
To learn more about “Darkcasting,” visit www.darkersideofgreen.com/darkcasting. For more details on the Lexus “All-Nighter” contest, including complete rules and eligibility, please visit www.xbox.com/lexusall-nightersweeps.
About Lexus
Lexus is the leading luxury automaker in the United States. With its reputation for high-quality products and exemplary customer service from its 228 dealers, Lexus has been the top-selling luxury automaker for ten years in a row. In addition, Lexus is the luxury hybrid leader and will soon offer five hybrids that provide the best in innovative technology and firstclass luxury. When Lexus was established in 1989, it offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 11 vehicles, from the entry-level IS 250 to its first V10 supercar, the LFA.
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Toyota Scion tC a 20-something headturner

Review From “The Washington Times”

Dallas, Tx, December 14, 2010 – Taking a spin around Austin, Texas in this car for a few hours and then driving it for a week one month later, I have to say the Toyota Scion tC is cool.

I like this car.

So did quite a few other folks I met on the street who couldn’t help but comment on it.  It’s a refined European look and feel inside and out, but with an American attitude.

For many folks a “Scion” harkens images of the boxy car that the brand got face recognition with. Nothing is further from the truth.  The new 2011 Scion tC is in the compact coupe category, but there’s still a lot of room in the backseat and for traveling this is a plus.

Lots of cargo space means luggage with room to spare and it should be making the competition embarrassed.

It’s a hip car and with that, the folks at Toyota aren’t stupid since they are gearing it to the younger market.  The price tag is easy on the eyes too, couple that with one great stereo and lots of custom options and the young, or just the young at heart, are already in line for this one.

First let’s take note of the engine, four-cylinder, but taken from the brand’s Camry regime with an additional 19 more horsepower to rev it on.  The fuel economy is still up there with a number of other pleasing Toyota qualities too.

With a six-speed manual or six-speed automatic to choose from, I tried both and found no problems with either, compared to its competitor the Honda Civic, it’s a fresh start. Made for five passengers this hatchback coupe comes in just one trim, with 18-inch cast-aluminum wheels, keyless entry, cruise control, power accessories and even a panoramic sunroof, so no worrying about which one to choose…

Read the full review here >>>